In today's data-driven business environment, organisations and individuals that can effectively analyse and leverage data have a significant competitive advantage. 

Better decision-making

With the ability to extract insights from data, individuals with data analytics or data science skills can help businesses make better-informed decisions, across different business segments or roles. This can lead to improved operational efficiency, increased revenue, and better customer satisfaction.

Increased productivity and efficiency

By automating repetitive tasks, data analytics and data science skills can help teams be more efficient and productive. This frees up time and resources to focus on more strategic initiatives and boosts the bottom line.


Individuals with data analytics or data science skills can help businesses stay ahead of the curve by identifying new opportunities for innovation. By leveraging data, organisations can develop new products, improve existing ones, and identify new markets to expand into.

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